Social media has transformed the beauty industry into one of the fastest-moving trend machines in the world. In less than a minute, a viral video can spark a global skincare craze, sending thousands of people rushing to buy a product, try a new tool, or completely overhaul their routine. While some of these trends have merit, others are based on incomplete information, flawed assumptions, or techniques that are simply unsafe without professional guidance. As a Master Esthetic

Your skin has different needs throughout the day and night, and tailoring your routine accordingly can dramatically improve your skin's health, appearance, and resilience.